Privacy Policy

The privacy policy of Digitalisierungshilfe is based on the terminology used by the General Data Protection Regulation (GDPR) and is intended to be easy to read and understand for the public as well as our customers and business partners. Terms used below include:

Our website uses cookies. Cookies are text files stored on a device via the web browser. Among other things, they allow us to provide user-friendly services and to recognise the browser being used. Setting cookies can be prevented at any time through your browser settings, and cookies already set can be deleted. Disabling cookies may mean that not all functions of our website are available to you.

Each time our website is accessed, general data are recorded in server log files (e.g. browser type and version, operating system, referrer, subpages accessed, date and time, IP address, ISP, and similar data for security purposes). This data is not attributed to any specific individual. It is used to ensure the correct delivery and optimisation of our content, to ensure the functionality of our IT systems, and to provide law enforcement authorities with the information necessary in the event of a cyberattack.

We process and store personal data only for the period necessary to achieve the purpose of storage, or as provided for by applicable law. Once the purpose no longer applies, or a statutory retention period expires, the data is routinely blocked or erased in accordance with applicable legal requirements.

Our website integrates components of the social network Facebook. The operating company is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. For data subjects outside the USA or Canada, the responsible entity is Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland. Through the integration of plugins, Facebook may associate your visit to our pages with your Facebook account, provided you are logged in at the time. If you do not wish this, please log out of Facebook before visiting our website.

For further information on the purpose and scope of data collection, processing and use by Facebook, as well as the privacy settings available to protect your data, please refer to Facebook's privacy policy.

We use Google AdSense, a service provided by Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. AdSense uses cookies and tracking pixels to analyse use of the website and display interest-based advertising. This may involve the transfer and storage of personal data (including the IP address) in the USA. You can disable cookies through your browser settings; this may, however, restrict certain functions.

We use Google Remarketing (Google Ads). This service allows us to address users with advertisements based on their previous visits to our website. For this purpose, Google sets cookies that enable the browser to be recognised and interest-based advertising to be displayed. You can disable personalised advertising in your Google account's ad settings.

If a user reaches our website via a Google advertisement, Google sets a conversion cookie. This is used to compile visit statistics without identifying individual users. You can disable or delete cookies through your browser settings.

We use Matomo, an open-source web analytics tool. The software runs on our own server; sensitive log data is stored exclusively there. Matomo uses cookies to enable analysis of how our website is used. This includes recording the IP address, access time, location of origin, and frequency of visits. The data is not shared with third parties. You may object to this data collection by setting an opt-out cookie. If your device is subsequently wiped, reformatted, or reinstalled, the opt-out may need to be set again.

Depending on the purpose, we base our processing on Art. 6(1)(a) GDPR (consent), (b) (contract or pre-contractual measures), (c) (legal obligation), (d) (vital interests), or (f) GDPR (legitimate interests). A legitimate interest may in particular exist where the data subject is a customer of ours (Recital 47, second sentence, GDPR).

Where processing is based on Art. 6(1)(f) GDPR, our legitimate interest lies in carrying out our business operations for the benefit of the well-being of all our employees and shareholders.

The retention period is determined by applicable statutory retention obligations. Once such a period expires, the corresponding data is routinely erased, provided it is no longer required for the performance or initiation of a contract.

The provision of personal data may be required by law or may be necessary to enter into a contract. Before providing your data, you are welcome to contact us; we will explain, on a case-by-case basis, whether providing the data is required and the consequences of not doing so.

As a responsible company, we do not use automated decision-making or profiling.

Users may subscribe to our newsletter. This requires a valid email address and registration for the mailing. For legal reasons, we send a confirmation email using a double opt-in procedure. When you register, we store the IP address, date and time of registration in order to be able to trace any possible misuse at a later date.

The personal data collected is used exclusively for sending the newsletter. You may unsubscribe at any time, and your consent may be withdrawn at any time (via the link in the newsletter or by contacting us directly).

Our newsletters contain tracking pixels that enable statistical analysis (e.g. whether an email was opened and which links were clicked). This data is used to optimise our newsletter service and tailor its content. You may withdraw your consent at any time; upon withdrawal, the data collected will be deleted.